Tsuriy Purpose

The foundation

Those who know me know roughly where I’ve come from but also where I am heading and why. But if it’s still unclear, then “behold” ! My project #TsuriyPurpose is here for further clarification. This challenge is not only meant to inspire myself but hopefully anyone who needs the inspiration to simply figure out their own purpose in life and dare to pursue it no matter what. If we really want to, most of us can literally get up and “do” whatever we put our minds to do whenever we really wish. However many will still not “do” it due to lack of inspiration, self-esteem or because of doubts, fear, limiting beliefs, old traditions, common brainwashing etc

Then there are those that haven’t even had one ounce of decent chance in life because of a disability, serious illnesses or other major difficulties. And worst of all is the conditions for those living outside western realms. Truth is I know most of us want to help, but we often find ourselves distanced, unattached and without real means to “do” the very difference that these vulnerable people really need in their lives. Sometimes all that it is needed is only as simple as some words of encouragement. Other times more intensive involvements are required. But we often tend to get overwhelmed by all those ’others’ needy out there that we still wont be able to help, resulting in our unintended but comfortable apathy as usual. Discouragement indeed is a thief of all inspiration and a force of not so good productive energy (that some religious people would refer to as an unpleasant figure with pointy horns and tail)

Wicked symbols aside, we can all develop the habit to encourage ourselves and others as a way to combat this general discouragement. Try to “purposely” practice it with your loved ones for example. Don’t lie to them, but encourage. There’s a difference and it’s important you know. It is often easier if you start with yourself first. Because then you know that what you are saying is true and not some creepy sleazy cliché that scares the kids 🙂 So honesty as they say is always the best policy.

The goal
The main aim with the #TsuriyPurpose foundation is also to create an entity of encouraging support system for the above mentioned vulnerable group of people/children outside any social securities. Initially the idea is to start this project in Eritrea or/and countries around that region. So if anyone from Eritrea, Ethiopia, Sudan or any other (northeastern) African country have similar thoughts and have complementary essential knowledge to contribute? Then I am all ears about any collaboration ideas.

But regardless, the master plan is to start a few small (chain) organisations. Their main task will be to serve as a resource bank of knowledge training and educating caretakers. At the same time also serve as a kind of “habilitation centre” with pedagogical materials available for the children/people concerned. This way these families/children will not only be encouraged to self-help and well needed real support in their challenges but hopefully inspire others to brake the social stigmas in society that is part of the force repressing them. In the long run, the vision is to achieve a situation where perhaps some of the beneficiaries themselves could take over/part in managing and expanding the entites further

encouragement is for practicing
While we continue to practice on encouraging our selves and others over here too; why not treat ourselves to some ethically ethnic stylish fashion by my new brand Tsuriy? (that the project is part of) The most important aspect about Tsuriy is that it will subvent some percentages of the income to #TsuriyPurpose foundation which otherwise will function as is a separate organ with the purpose mentioned. Yet being a customer at Tsuriy means even more for your own identity as well (if you are habesha that is. If you’re not then the good news is you absolutly don’t have to be one to wear the gear)

As you can tell by the t-shirts, most part of the collection are designed simple enough to be worn on daily basis by anyone. But if you are habesha, why limit the joy and pride of expressing your “habeshness” only on occasional times? You can be ’you’ and dress your heritage all of the time or whenever you shall feel for it instead of waiting for festivities to arrive in order to transform into a cultural bomb. Not that there is anything wrong with cultural explosions, but, it’s only a ’part’ version of you. Be wholly you often if not daily, not only occasionally. Finally but equally important to inform you about Tsuriy is also that as a customer you will not only complete the mission in this purpose but also enforce the habit of caring. Caring for yourself, caring for others as well as for the environment, as most goods will be partly if not 100% organic while bearing certifications such as GOTS, fairtrade, KRAV ans.

Campaigns
Depending on the campaigns at certain times, a certain percentage that will be specified more precisely later is meant to fund the start of the foundation. Campaigns may vary in shapes and times. Nevertheless both Tsuriy and #TsuriyPurpose are basically like the two sides of a coin. They “do” however different things. One is a business organisation, the other builds up communities much similar to a typical social entrepreneurship model system. But! Without harming nature or offending social justices issues.

This is why raw materials are carefully chosen and preferably certified but due too lack of them, non certified items will inevitably complete the rest of the stocks. It is good to know that organic materials are not only limited in availability but unfortunately also in styles so all items will/may not always be 100% organic either, even if the ultimate goal is to achieve just that. Contents will be clearly communicated for most products so you can make an informed decision on your purchase. But don’t hesitate to ask if the information may be short. Also your tips, questions and constructive critiques are always of help and more than welcomed here. So feel free to speak your mind

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