This is definitely not how I dress up like to step out of the house and get some milk from the local store. Particularly in this tiny village I stay totally surrounded by deep nordic forests. Actually on some stressful days I can’t tell the difference between me and the homeless bag lady sitting outside the store collecting change in a paper mug ….I tend to feel. I wouldn’t be surprised if even she would jump out of her seat with a slight shock at the sight of me if she also could see through the battles I go through in life at times. Thankfully it doesn’t happen to often that I feel like this so I am humbly grateful even for my bad days.
But there are many occasions when it is fun and pampering to dress up and live out a little. Even for an earthy and nature loving mom like me. Especially when one is a mom to a little fairytale infatuated princess like my daughter is at this prinsessy age. How can that not be inspiring and cute? It is the ultimate BFF love story between a mothers and a daughters with the unbreakable inspirational circle forever exchanging among both. It sure beats the crap out of feminism with just one hand.
The prints for this collection which I have drawn with a “hand” or two by the way….. are also inspired by real royal stories with bravery, faith and strength of our forefathers/mothers. Far back in the days when the old north east African Abyssinian kingdom by the region where Eritrea and Ethiopia are situated today were once one of the largest empires in the world along with the Romans. https://youtu.be/ad-k2nwJGZ https://en.wikipedia.org/wiki/Abyssinian_people The typical old orthodox cross like symbols that is often still found decorating the traditional “Tillfi” clothing of this culture today makes no exemption to appear even in my work signifying some “habeshness” off-course but the execution is more modern and most likely western influenced as we are today.
Printed with modern technology as appose to the less available embroidery or weaving technic traditionally used for “habesha” clothes. Unconventional yes, but true to its roots with a dreamy kind off finish and avant guard cut. I hope it will be appreciated by those that have interest and curiosity for my creations on this theme as much as I do. And I truly do/did enjoy creating them. By the way, don’t hesitate to mail/inbox me with your details clearly specified if you want to discuss custom tailored for you, your project, work, home, group etc.
Speaking of creations, I am currently “baby step” by “baby step” having the web shop set up and organised as I have informed earlier and there will be something available for all eventually but I am starting out with the women’s line first, since I am …well… a little old-fashioned mannered…?… Yes, I think women should always come first and be respected at all times. Specially by themselves first, they are after all the creators of men. Gentlemen and boys are definitely in my plans too but I have a family to raise also so I hope fellas don’t feel discriminated by the delay now that men have become so fragile these days : / Bad Jokes aside, I like to make you all (men /women, girls/boys, old/young, thin/big, black/white neon-green/blue, straight/gay etc.) involved in this project too.
I like to propose a good deal to any one of you who are or know someone to be an aspiring model? Especially if you/they love to pose for the camera and have a spare time to try out outfits for photo shoots to come…? Expenses for a professional photographer, makeup, hair and for any traveling cost within Sweden will be covered. The models keep their selected copies free for their portfolio and have the possibility to be the future face of my brand and be hired with a contract eventually. (If under 18 your parents need to approve first) Have a little ponder about that and I will come back with more details on where, when, what it will be of this quest once I get substantial replies. If you are or know someone who is interested, then don’t hesitate to mail me so plans can be scheduled
And speaking of plans, there are many more details to be planed, refined and defined regarding the ethics and moral of the production sector of my project which I will inform you more on later. But for now I am currently listening to some new projects leaders in Borås Textile Fashion Centre with plans on establishing small modern local sewing factories that may lead to some collaborations. This would cancel out the risk of getting involved with shady, oppressive big organisations abroad. However my principle is, If in doubt abandon cooperation as immediately as possible. My aim is to serve you and your loved ones not only awesomely nice gears that represent you better but also give you an opportunity to practically set standards for our collective ethics on social justice and environmental issues. Not an easy concept in the fashion industry. But not impossible. It’s a try well worth it for our next generation, trust me.
This means the entire chain of not only my products but also someone else’s items, for example any trimmings I order will have to be investigated from my part so I can guarantee it really is clean from partnerships with dealers who use child labour, slavery like exploitations, use of animal brutality, harmful and nature destructive chemicals ans. Off course it puts limitations and delays at this stage of setting up my business. But quality comes before quantity so the wait is well worth it for me in order not to let you wait when you have made your order from me. Patience is my key practice indeed at this stage.
That’s all I had to say for now and I would like to end this update with plenty of wishes for you to have a blessed new year and don’t hesitate to contact me reg modelling or any other ideas and requests. I know I have been really lame on my new Instagram account but you can reach to me also via face book, messenger or just mail below here.